Top 5 Unknown Digital Marketing Mistakes People Makeadmin
Social media has come to stay has an extremely powerful tool to engage your target audience, generate leads and ultimately increase patronage but if approached in the wrong way, it can become incredibly hazardous to your brand. It is therefore not enough to have a digital marketing campaigns but to effectively manage them, here are top 5 digital marketing mistakes that you should avoid:
- Incomplete information on your brand pages
The Brand Page is the first point of contact with your audience, so it is necessary that you make a solid first impression! It is important that you provide as much information as possible. Mention the hours of work, address, contact details, URL, and whatever you find important for your visitors to know.
- Too many words
Write shorter posts and use more of images to communicate. You can get even more likes, if you slash down the word count to 80 characters or less. You also need to determine the frequency with which you should post your content. Posting too frequently or not often enough can both be harmful for you. Depending upon your target audience, you need to identify how often they want to hear from you. It is also necessary that you stick to a pattern to maintain consistency. It is also important to carry your audience along if you won’t be available for a while.
- Out of context posts
Be careful of the nature of content you post, failure to align your posts with your brand might confuse your audience. Right from the text to images and videos, everything should be a reflection of your brand. It is good to offer variety but be sure you don’t go out of context..
- You’re focused only on ‘Likes’ and ‘Followers’
Yes, winning ‘Likes’ for your post is important; more likes means your message reaches more people; but your primary focus should be turning likes and followers to customers. These are people who will like your post, share it with their networks and promote your brand for free.
- Not Using Analytics to evaluate Results
It is very critical and important to be able to analyse and monitor progress. This is very essential in other to evaluate what strategy is working and what is not. You can discard what is not working and reinvent what is working. There are several analytic tools that can be used.